Irina joins PEAK Wind as our new Head of Technology and a member of our Executive Management team, bringing 15 years of experience across the wind industry, from asset management to OEM, technical advisory, and asset ownership. In this conversation, she reflects on what stood out to her about PEAK Wind, the perspective she brings to the role, and where she sees both the industry and PEAK Wind heading next.
Q: What stood out to you about PEAK Wind when you joined?
What immediately stood out when I joined PEAK Wind was how welcoming and open everyone is. There’s a strong willingness to share both strengths and challenges, and people have a very clear understanding of where the company stands today and where it is heading.
I was also impressed by the level of expertise across the organisation. There is deep knowledge in the teams, combined with a very flexible, agile, client-centric, problem-solving mindset in the way people work. That’s something I really appreciate.
What makes this particularly exciting is the chapter PEAK Wind is entering. It’s a company with a strong and distinctive culture, moving into a phase of scaling and maturing as an organisation. Joining at this point, both for PEAK Wind and for the offshore wind industry more broadly, feels like a very unique and energising place to be.
Q: How do you see your experience and perspective shaping this role?
What made this role at this stage of my career feel right is how directly my experience connects to where PEAK Wind is today. I’ve spent a significant part of my career in organisations going through scaling and transformation phases, particularly in offshore wind services, where we moved from a limited installed base to a fully commercial fleet and had to build the structures and ways of working to support that growth.
More recently, in my role in quality and service engineering, I was leading transformation at scale, working with executive leadership and navigating an organisation through uncertainty and change. The experience of building efficiency through scale, creating strong feedback loops and aligning organisations is highly relevant to what we at PEAK Wind aim to achieve.
“The main value I bring into the role is my end-to-end perspective across the full value chain, which aligns perfectly with the PEAK Wind value proposition.”
I started in asset management, moved through engineering, operations, quality and services, and have worked across asset ownership, technical advisory, OEM, and main components supply. What connects all of these experiences is a consistent focus on how to operate assets in a resilient way, improve performance and ultimately maximise return on investment.
My focus is on strengthening how we connect and scale PEAK Wind’s unique positioning across consulting and asset management. Technology plays a central role in enabling both, bringing together specialised expertise, data intelligence and advanced analytics to support our clients across the full lifecycle of their assets.
What is particularly powerful about this business model is the continuous learning across activities – turning operational insights from our hands-on operator services into advising clients to make better-informed decisions in the future. My focus will be on structuring and scaling these capabilities so that we can grow while maintaining the quality, performance and client-centricity that define PEAK Wind today.
Q: Where do you see the biggest shift in how technology supports renewable assets today?
The biggest shift in how technology supports renewable assets today is the increasing ability to combine data, engineering expertise and operational experience to make better decisions throughout the asset lifecycle.
Asset owners and operators have access to more information than ever before, but the real value comes from turning that data into actionable insights that improve performance and reliability, enable more predictive operations and ultimately enhance asset value. The ability to do this consistently and at scale is becoming a key differentiator in how assets are managed and optimised.
At the same time, technology is increasingly becoming the bridge between specialised expertise and operational execution. One of PEAK Wind’s unique strengths is its position across both advisory and operational activities, providing a broad perspective on the challenges asset owners face throughout the asset lifecycle. Technology helps connect these domains, enabling faster learning, better decision-making and more effective solutions for our clients.
Q: What do you see as PEAK Wind’s strongest contribution to the industry going forward?
What makes PEAK Wind truly differentiated is our asset owner mindset, which is embedded across the entire organisation, in the way we carry out our work, down to each individual team member. That fundamentally changes how we approach decisions. It keeps us focused on long-term asset performance and value creation.
Building on this, we are involved across the full lifecycle, from early development through construction and into operations. This allows us to bring much more consistency and accountability to how assets can be designed and built to maximise return on investment in operations.
Technology plays an important role in enabling this, allowing us to scale what we learn and continuously improve how we deliver value. Combined with our asset owner mindset and full-lifecycle involvement, it allows us to translate experience into better decisions and better outcomes for our clients.
Have a question for Irina? Feel free to reach out to her at info@peak-wind.com
